How to apply to Goodwell Investments as an African founder

TL;DR

Goodwell Investments invests in Fintech, Agritech, and Logistics companies at Seed, Series A, and Growth, writes cheques of $1M -- $10M+ (varies by fund and stage), and takes applications through a direct online application.

Who Goodwell Investments is

Goodwell Investments is a Pan-African investor headquartered in Amsterdam, with teams in Nairobi, Johannesburg, Cape Town, and Lagos. Its stated focus is Fintech, Agritech, and Logistics. The thesis, in the fund's own words: We finance motivated entrepreneurs solving everyday issues within their communities, focusing on scalable, early-growth companies delivering social and financial returns.

On the ground, Goodwell Investments operates as a Seed, Series A, and Growth investor with an Africa focus described as "Pan-African (Kenya, Nigeria, South Africa, Ghana, Zambia, and broader Sub-Saharan Africa)". The fund's founder and managing partner is Wim van der Beek, alongside Els Boerhof (Managing Partner) and Lilian Oyando (Associate Partner (Nairobi)).

What they invest in

Stages: Seed, Series A, and Growth
Sectors: Fintech, Agritech, and Logistics
Cheque size: $1M -- $10M+ (varies by fund and stage)
Geography focus: Pan-African / Yes -- Pan-African (Kenya, Nigeria, South Africa, Ghana, Zambia, and broader Sub-Saharan Africa)

How to apply

Apply directly at https://goodwell.nl/. That link is the fund's own application channel, listed in their Trampoline entry as of 2026-07-24. Fill out whatever the form asks for completely: skipped fields read as a rushed application, and a rushed application is an easy first-pass reject at any fund fielding more submissions than it can meaningfully review.

Portfolio pattern

Goodwell Investments's portfolio, as listed in their Trampoline fund page, includes:

Onafriq (fka MFS Africa) (Pan-African): Africa's largest digital payments gateway, Series C ($100M, co-led)
Paga (Nigeria): Mobile payments and digital financial services, Growth
MAX (Nigeria/Ghana): Electric vehicle logistics and ride-hailing, Growth
OmniRetail (Nigeria): B2B e-commerce for FMCG distribution, Growth
Haul247 (Nigeria): Asset-light logistics and haulage platform, Growth

That spread gives you a sense of what a real check from Goodwell Investments has funded, not just what the thesis claims it funds.

Before you apply

Have these ready before you reach out:

Deck: Check your readiness first so you know where the gaps are
Metrics dashboard: Set up your metrics dashboard so you can show real traction, not slides
Cap table
A one-line description of what your company does

FAQ

Does Goodwell Investments invest in Fintech?

Yes. Fintech is listed among Goodwell Investments's stated sector focus areas.

What stage does Goodwell Investments typically write cheques at?

Goodwell Investments invests at Seed, Series A, and Growth, with cheque sizes of $1M -- $10M+ (varies by fund and stage).

Do you need a warm intro to apply to Goodwell Investments?

No. Goodwell Investments takes applications through a form on their website, so a warm intro is not required to apply, though it can still help your submission stand out.

Does Goodwell Investments invest outside Pan-African?

Goodwell Investments's Africa focus is described as "Pan-African (Kenya, Nigeria, South Africa, Ghana, Zambia, and broader Sub-Saharan Africa)". Check the full fund profile for the exact geographic boundaries before you apply.

Is Goodwell Investments a remote or in-person fund?

Goodwell Investments's format is listed as Hybrid.